Pilot Point, Texas—The National Reined Cow Horse Association (NRCHA) proudly announces that CINCH has joined up with the organization to be the title sponsor of the 2025 Stallion Stakes, taking place April 3–13, 2025, in Las Vegas at the South Point Hotel & Casino.
This exciting announcement comes as the Stallion Stakes gains steam and notoriety, thanks to the new NRCHA Cow Horse Incentive, presented by Markel, which guarantees a total $1 million payout in the limited-age event alone.
“NRCHA and the Stallion Stakes are excellent partners for CINCH because they both represent the highest level of Western tradition, horsemanship and competition,” shared CINCH Sponsorship and Endorsee Specialist Cassi Nichols. “CINCH is committed to supporting the Western lifestyle, and NRCHA provides the perfect platform to connect with passionate horsemen and -women who require durability, quality and authenticity from their wardrobe. The Stallion Stakes in particular showcases elite horses, talented riders and forward-thinking owners all invested in the Cow Horse Incentive program, aligning with CINCH’s mission to support the longevity of our industry.”
The CINCH NRCHA Stallion Stakes highlight the 4- and 5-year-old rising cow horse stars in both open and non pro divisions, competing in snaffle bits or hackamores. Each horse is by a Cow Horse Incentive-enrolled stallion and has been nominated to the Stakes, which elevates the purse to pay not only the horses that earn checks, but also the nominators and stallion owners.
“We’re incredibly excited for CINCH to join us in the excitement surrounding the 2025 CINCH NRCHA Stallion Stakes,” shared NRCHA Executive Director Emily Konkel. “CINCH’s legacy in Western apparel and commitment to Western performance horses and riders makes the brand a natural fit for the NRCHA family of sponsors and our members.”
“CINCH values reined cow horse events because they highlight the skill, versatility and athleticism of both horse and rider,” Nichols added. “These events demand precision, toughness and adaptability—qualities that align perfectly with CINCH’s apparel, built to perform in demanding environments. The sport also brings together a tight-knit, passionate community of competitors, trainers and fans, which CINCH is proud to support. From the intensity of fence work to the finesse of reining, these events embody the spirit of horsemanship, making them an ideal fit for CINCH’s values and products.”
To learn more about CINCH, shop their products and find retailers near you, visit cinchjeans.com.
